We often do not appreciate the importance of sound as a brand asset and that it should be recognised and managed in accordance with its value as a brand attribute. In our daily lives we rarely encounter one sound in isolation; usually there are multiple sounds firing off all around us. The entirety of the sound in any one location is a soundscape.

The initial reference of supernormal powers of vampires is depicted in Bram Stokers Dracula. The power to take any body form by the vampires was first depicted in this novel where Dracula would take any shape like wolf or even become dust and fog. One more attribute of Vampires later used quite frequently and with ingenuity is that of being able to move faster than human and climb walls and sometimes fly.